USE IT OR LOSE IT

WAIT...Before you start thinking I've never been to a gym or exercised ever or for years, I've got health issues, or I'm too tired/busy etc...and sell yourself short and talk yourself out of aging strongly...STOP and consider these facts.

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WOMEN'S HEALTH FACT: After the age of 60, women tend to lose muscle and bone strength at an accelerated pace! 

MAIN REASONS for Muscle and Bone Loss:

• Lack of consistent Strength Training and Zone 2 Cardio

• Unsupportive Lifestyle Habits

• Not Prioritising Protein

• Lack of Vegetables and Whole foods

• Too many Sugars and Carbs

• Hormonal Decline not being addressed

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The Resulting Signs and Consequences of Declining Strength:

• Balance becomes challenging

• Stiffness and regular aches and pains

• Rising from a seated position or the floor feels difficult or impossible

• Up or down stairs is slow going

• Everyday physical tasks are more challenging

• Bone density is decreasing

• Energy levels drop, leading to more frequent naps

• Sleep is more difficult due to lack of comfort

• Injuries and illness take longer to overcome

• The risk of major and minor health issues, falls, fractures, and dependency accelerate

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Hormones - The Hidden and Often Overlooked Impact of Low or No Hormones After 50:

When we move through menopause, our levels of estrogen, progesterone, and testosterone naturally decline. This isn’t just about hot flushes or mood swings — it has a powerful ripple effect on your entire body.

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Signs and Consequences of Low or No Hormones:

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• Bone Loss

Without estrogen, bone density decreases — increasing your risk of osteopenia, osteoporosis, and fractures.

• Muscle Loss

Lower testosterone and estrogen mean faster muscle wasting — making daily tasks feel harder and increasing your risk of falls and frailty.

• Weight Gain & Blood Sugar Issues

Your metabolism slows, fat stores increase (especially around the belly), and insulin resistance can rise — making it harder to maintain a healthy weight and avoid chronic disease.

• Mood Swings, Brain Fog & Fatigue

Hormones affect your mood, memory, and motivation. Many women experience lower energy, difficulty concentrating, and feelings of anxiety or depression.

• Joint Pain & Stiffness​

Less estrogen means your joints lose lubrication, contributing to stiffness, discomfort, and decreased mobility.

• Impacts on the Heart

1. Cholesterol Shifts

2. Increased Blood Pressure: Loss of estrogen can stiffen blood vessels, making your heart work harder.

3. Higher Risk of Heart Attack & Stroke
After menopause, a woman’s risk of heart disease quickly catches up to — and can surpass — a man’s and is the leading cause of death in women 60+ along with osteoporotic fractures affecting 1 in 2, the a 30% increase in dementia risk.​

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Bottom Line?
You’re not “just getting older.”
You’re NOT strength training.

You’re NOT getting enough protein and whole foods.
Your hormones are depleted.
And your lifestyle HABITS are no longer supporting the woman you want to be.

It’s time to change that.

Your body is telling you it needs support, not suffering.

Now is the time to move, lift, nourish, and address hormones, to strengthen your way to a healthier future — with expert guidance and a supportive community.

You don’t have to feel “too old,” “too tired,” or “too out of shape”. 

​You can take control ​

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Your Body, Your Choice

By choosing exercise and lifestyle-based support you have a huge head start and most women benefit from Hormone Replacement Therapy (HRT) to restore hormonal balance and protect long-term health at every age.  NO you are NOT TOO OLD for hormonal support!

At KWS, we respect your personal path and help you make informed, empowered choices.

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WARNING! BE PREPARED for Rejection !! 

Unfortunately, many health professionals are not currently up to date with the menopause science and guidelines.

They may dismiss your symptoms, tell you they are normal, recycle outdated research and unfounded fears and at worst refuse hormonal care based on your age.

Too many women are being dismissed or misinformed. That’s why being educated about modern women’s health and hormones is key — so you can speak up, ask better questions, and get the support you truly need.

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MY HORMONE U-TURN STORY: 

Rejected at 1st BUT - I didn't take NO for an answer!

Helen Frost: Health Director

“My first request for hormonal support to help protect my bones, muscles, heart, and brain was denied. I’d been forewarned this might happen, but it was still really disappointing—especially coming from a young female doctor. Her reason? My age (69) and supposed risk. Yet both concerns have been repeatedly challenged and disproven by current research and updated medical guidelines!
Women deserve better. We deserve options, respect, and care that evolves with the current evidence. So, I did my homework. I sought out a menopause-literate practitioner and am now happily supporting and protecting my future health”

👉 Read More Here​​​​

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The Good News:

You can take action — with movement, muscle, nutrition, lifestyle, hormones and mindset.

At KWS, we support women over 40, 50, 60 and beyond to train smart, build strong brains, hearts and bodies, and protect their long-term health — without pressure or fear.